Mediatoon Licensing

Licensing agent

Mediatoon Licensing is a subsidiary of Média-Participations, in charge of licensing, merchandising, publishing and audiovisual rights for the company’s catalogs of comics, novels, children’s albums and cartoons (Lucky Luke, Marsupilami, Yakari, Gaston, Spirou…) worldwide.

Mediatoon Licensing also represents a large catalog of Japanese anime merchandising rights (NARUTO, HUNTER X Hunter, FAIRY TAIL…) mainly in Europe and the Middle East.

What’s new?

Naruto arrives at Parc Spirou!

As announced on the evening of the premiere of the NARUTO SHIPPUDEN SYMPHONIC EXPERIENCE cine-concert at the Dôme de Paris on October 25, the Avignon-based Parc Spirou Provence will host a dedicated NARUTO zone in 2026! It is a unique project in Europe! This one-and-a-half-hectare themed zone will open in spring 2026, and will be entirely dedicated to the most famous of ninjas: Naruto! The Naruto zone will feature attractions and will be a true experience for all visitors...
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Naruto arrives at Parc Spirou!

As announced on the evening of the premiere of the NARUTO SHIPPUDEN SYMPHONIC EXPERIENCE cine-concert at the Dôme de Paris on October 25, the Avignon-based Parc Spirou Provence will host a dedicated NARUTO zone in 2026! It is a unique project in Europe! This one-and-a-half-hectare themed zone will open in spring 2026, and will be entirely dedicated to the most famous of ninjas: Naruto! The Naruto zone will feature attractions and will be a true experience for all visitors...
Read more