Who are we?

Mediatoon Licensing is the licenses agent of Média-Participations, one of the European leaders of entertainment.

In a few words

Mediatoon Licensing is a subsidiary of Média-Participations, in charge of the company’s right assignments (licenses, merchandising, publishing, audiovisual) for its catalog of comics, novels, youth books and cartoons (Lucky Luke, Marsupilami, Yakari, Gatson, Spirou…) worldwide.

Mediatoon Licensing also represents a large catalog of merchandising rights from Japanese anime (Naruto, Hunter x Hunter, Fairy Tail…) mainly in Europe and Middle East.

With our subsidiary Dargaud Group Shanghai, our office in Tokyo and our network of more than 10 sub-agents in the world, Mediatoon Licensing is one of the major actors in Europe and Asia.

The Consumer Products team oversees right assignments in merchandising, video games, derivative editions, promotional operation, theme parcs…

Mediatoon Licensing follows his licensees and partners during every step of the development of their projects: from choosing the license to commercialization of final products, including development of concepts and marketing support.


of experience in derivative products.
+ DE 2 000
active partners.
of delighted fans.
Established in
+40 countries.
in our portfolio.
+100 licenses
of happy children.

Our trades

Our commercial team cares about matching the universes of each of our licenses to the most adequate brands and partners, in order to respect the values of everyone and offer quality derivative products. This way, the universes can be developed in every licensing category: merchandising, promotional operations, derivative editions, collector, collaborations, experiences, theme parcs…

To support each project, our marketing and retail team follows our licensees to set up actions and operations that will promote their derivative products and the licenses.

Our artistic studio is in charge of developing style guides and validating each project with the beneficiaries before commercialization. The team is strengthened by a Japanimation approbation division.

Finally, our fabrication and publishing team develops books and customized products: editorial packaging, special editions of comics, activity booklets, merchandising for theme parks…

Our ecosystem

Média-Participations owns more than 85 companies in cultural industries, including animation studios (Ellipse Animation,…), publishers of comics and Mangas (Dupuis, Dargaud, Le Lombard, Kana, Vega,…), publishers of youth books (Fleurus, Little Urban, Le Seuil Jeunesse…), a video games editor and productor (Microids), streaming and webtoon platforms (AND, ONO) and a theme parc (Parc Spirou). It has more than 4 000 brands and has already published more than 100 000 publications.