Who are we?
In a few words
Mediatoon Licensing is a subsidiary of Média-Participations, in charge of licensing, merchandising, publishing and audiovisual rights for the company’s catalogs of comics, novels, children’s albums and cartoons (Lucky Luke, Marsupilami, Yakari, Gaston, Spirou…) worldwide.
Mediatoon Licensing also represents a large catalog of Japanese anime merchandising rights (NARUTO, HUNTER X HUNTER, FAIRY TAIL…) mainly in Europe and the Middle East.
With our subsidiary Dargaud Group Shanghai, our office in Tokyo and our network of more than 10 sub-agents in the world, Mediatoon Licensing is one of the major actors in Europe and Asia.
The Consumer Products team oversees right assignments in merchandising, video games, licensed publishing, promotional operations, location based entertainment…
Mediatoon Licensing supports his licensees and partners during every step of their projects development: from license selection to products commercialization, including development of concepts and marketing support.
Numbers
Our trades
Our commercial team cares about matching the universes of each of our licenses to the most adequate brands and partners, in order to respect the values of everyone and offer quality derivative products. This way, the universes can be developed in every licensing category: merchandising, promotional operations, derivative editions, collector, collaborations, experiences, theme parcs…
To support each project, our marketing and retail team follows our licensees to set up actions and operations that will promote their derivative products and the licenses.
Our artistic studio is in charge of developing style guides and validating each project with the beneficiaries before commercialization. The team is strengthened by a Japanimation approbation division.
Finally, our fabrication and publishing team develops books and customized products: editorial packaging, special editions of comics, activity booklets, merchandising for theme parks…
Our ecosystem
Média-Participations owns more than 85 companies in cultural industries, including animation studios (Ellipse Animation,…), publishers of comics and Mangas (Dupuis, Dargaud, Le Lombard, Kana, Vega,…), publishers of youth books (Fleurus, Little Urban, Le Seuil Jeunesse…), a video games editor and productor (Microids), streaming and webtoon platforms (ADN, ONO) and a theme parc (Parc Spirou). It has more than 4 000 brands and has already published more than 100 000 publications.